If you’re a Los Angeles event planner, you already know this: your work sells itself… until it doesn’t.
Because taste isn’t the problem. Follow-up is. Structure is. Speed is.
In a recent Every Day’s A Trainwreck episode, Marlee brought on Olivia Sammons (Closers.io) for a quick, no-fluff breakdown of what makes a sales process actually convert without sounding like a late-night infomercial. If you haven’t listened yet, go listen when you’re done here and subscribe on YouTube so you don’t miss the next one.
What Most Planners Get Wrong About Sales
Planners love the creative.
They love the guest experience.
They love the vibe.
Then they treat sales like an awkward side quest they’ll “get to later.” Sure it is.
Sales is not a personality. It’s a sequence.
Sales is Taking an Order (Yes, Really)
Olivia explained it in the simplest way possible: sales works like hospitality.
You take the order, then you ask the next logical question.
Steak? How do you want it cooked? What sides? Any allergies?
Event? What are we celebrating? What’s the date? What matters most? What’s the decision timeline?
You’re not winging it. You’re guiding.
Everyone Has a Position (Stop Trying to Be the Whole Team)
Closers.io runs sales like a sports team:
lead gen/prospecting, setters, nurturers, closers.
If you’re running your own business, you might be playing all roles.
But the lesson is still gold: each step has a job.
When you skip steps, you get ghosted. Subscribe and Watch to Learn More!
The Real Flex Is the Follow-Up
Marlee basically said what everyone’s thinking: consistent nurturing makes her lose her mind.
And that’s why most people avoid it.
Olivia’s answer? Templates + process + repetition.
Not robotic. Not soulless.
Just prepared.
Speed Isn’t Aggressive. It’s Customer Service.
This part matters for planners.
Olivia’s rule: respond when people are active.
Not hours later, tomorrow or after you “circle back.”
Busy clients buy from the person who makes it easy.
Fast replies = confidence. Confidence converts.
Don’t Believe Me? Listen for yourself!
The Takeaway for a Los Angeles Event Planner
If you want more booked-out months and fewer “just checking in” spirals, do this:
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Build a set flow (your “order-taking” script)
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Create templates for the top 10 replies you send every day
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Follow up like it’s your job because it is
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Reply quickly while the lead is warm
And if you want the full conversation that sparked this, listen to the episode on YouTube and subscribe. It’s quick, punchy, and genuinely useful.
Work With Us
Want help planning a birthday, Saint Patrick’s Day, or Valentine’s Day party that looks effortless and feels RIDICULOUS in the best way?
Let’s start planning something ridiculous.
We handle the details so you can actually enjoy your own party. Ready to crush it? We are.
Stay Connected
Love parties, pop culture, and behind-the-scenes chaos that somehow turns into magic?
Follow The Party Goddess! for event inspo, business real talk, and plenty of “did-that-just-happen” moments from Marley and the team:
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And of course, don’t forget the podcast: Every Day’s a Trainwreck.
Because if you’re going to host the holiday, you might as well make it memorable – in a good way.
P.S. Want more tips and tricks? Don’t miss our latest blog on Your Grit Muscle Called. It Wants a RIDICULOUS Comeback!
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